The Panel noted that the bottle was designed to look like prescription medicine, in that the shape of the bottle, the name ‘Prescription Gin’ and the green cross displayed on the front of the bottle was an exact replica of a pharmacy cross in the UK.

In response to the concern that the product breached Code rule 3.2(h), the company stated that it took its alcohol licences very seriously and that it found the suggestion it had broken this particular rule disappointing. The company provided a list of other companies selling alcoholic drinks with sparkles in. The company stated that it did not see how prescription gin which contained sparkles was any different to the products it had highlighted.The company opened by stating that it appreciated the complainant’s misunderstandings, but that it disputed the points raised and wished to respond to the concerns.

suggest that the product has therapeutic qualities, can enhance mental or physical capabilities, or change mood or behaviour.” The Independent Complaints Panel (ICP) noted that the bottle was designed to look like prescription medicine due to the shape of the bottle, its name and the use of a green cross on the label, which was an exact copy of the UK’s pharmacy cross. All drinks are infused with a dry Gin, that has been crafted using traditional methods, and top quality botanicals. Raspberry Gin Liqueur, Golden Sparkly Spiced Gin Liqueur, Sloe Gin Liqueur and Rhubarb and Ginger Gin Liqueur Why not try..... our Raspberry Gin Liqueur as a delectable Raspberry Fizz. Simply add the raspberry gin liqueur to a glass of chilled Champagne or Prosecco topped with fresh raspberries for a real freshness. There's nothing better.

Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.” https://www.notonthehighstreet.com/mixpixie/product/personalised-medicine-style-flavoured-gin?fbclid=IwAR0VlCi2AVLDtuxn7Mp5XsmdT84199wXBrJcjAFIhUnFdAvfh-bSF3pDV9g The Panel therefore concluded there was a clear suggestion that the product had therapeutic qualities, which breached Code rule 3.2(j). Industry watchdog the Portman Group received a complaint from a member of the public against Mixpixie’s Prescription Gin. It was upheld on two counts, with the gin found to be encouraging irresponsible and immoderate consumption, and implying it had therapeutic qualities.

Ideal to have neat on ice or to combine with mixers such as champagne, prosecco, tonic or lemonade. Further recipe ideas are below. The company highlighted that the product clearly stated, “This product contains alcohol. By purchasing this product, you confirm that you are 18 years of age or over.”

Sloe Gin Details: Smooth and sweet, heart-warming, traditional-style Sloe Gin. Ruby red in colour, gentle aromas of red plums blend. Sweetness and the natural bitterness of the sloes are perfectly balanced on the palate which is smooth and round, with a luscious, creamy texture.